Three Essential Things to Learn Before You Run a Brewery

Making beer is a process that is already millennia old. The age of the activity almost matches the age of the human race itself. The evidence comes from the period of the most ancient civilization in the Mesopotamian era, where people who lived at that time made beer. If you want to get involved in the business, you have come to the right place to learn!

Preparing the Place

brewery tankBeer is an alcoholic drink specifically made using a mixture of malt and hop and other additives. This product contains alcohol about 3.8% with a range between 3-7%. According to the type, two types of beer are known, namely those with a clear appearance called Pilsner, which has only a few carbohydrates which can be used for fermentation raw materials.

Beer means all alcoholic drinks produced through the fermentation process of starchy ingredients such as malt seeds, cereal and given the flavor of flavor hops, but without the process through the distillation process after fermentation. The brewing process is called Brewing. It is vital that your factory has proper door seals. Because the material used to make beer differs from place to place, the characteristics of beers such as taste and color are very different both in type and classification.

Beer is also one of the oldest drinks made by humans, which is created around 5000 BC recorded in the history of ancient Egypt and Mesopotamia. The characteristics of beer have changed drastically over thousands of years.

The brewing industry is a huge global industry, and currently, it is mostly controlled by conglomerates formed from a combination of smaller entrepreneurs.

Even though in general Beer is an alcoholic drink, there are several variations from the western world which in its processing remove almost all of its alcohol content, thus making what is called non-alcoholic beer.

Experimenting with the Ingredients

beer barrelsBarley is a type of plant from the wheat family. This plant has the most critical role in the brewing process. Barley serves to provide the golden color that is typical of beer, flavor, alcohol content and even foam in beer.

When barley has become a wort or malt sugar, this is where Hops flowers will play a crucial role. Hops give a bitter taste and distinctive aroma to the beer that we have been feeling when sipping beer. Also, this plant is also one of the natural preservatives for beer.

Yeast is an organism used to activate the fermentation process and is the last ingredient in the brewing process. By utilizing the yeast, the fermentation process can last for one week or more, depending on the type of beer to be made. Yeast also plays a vital role in converting sugar from barley to alcohol and carbon dioxide.

Understanding Your Market

A brand is believed and proven to be very influential on the success of a business. Brands can determine the strength of the value of a product and can distinguish from competing products. It is not only beneficial for producers but also consumers.

Your brand is a magnet that attracts consumers to your product or service, said Ken Carbone of the Manhattan design and branding firm Carbone Smolan Agency. In addition to having good and quality products, a product must also have a good brand name so that consumers always remember your product’s brand.